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  5. Kaufman, Josh

Josh Kaufman Songtexte
Building a scalable business

Geboren am 26. Mai 1978

Gruppen

Songtexte

  1. Stay With Me
  2. I Can’t Make You Love Me
  3. All of Me
  4. Love Runs Out
  5. Signed, Sealed, Delivered I’m Yours
  6. Every Breath You Take
  7. Set Fire To the Rain
  8. Psychological factors of negotiation: damaging admission
  9. The defining moment in sales - the transaction
  10. Multiplication
  11. Providing something free
  12. The 10 ways to evaluate a market: 1-5
  13. The difference between a mercenary and a crusader
  14. The call to action
  15. Having a hook
  16. The five parts of every business
  17. Providing a form of value #1 - products
  18. The need for reflection
  19. The Purpose of The Personal MBA Masterclass
  20. The difference between sales and marketing
  21. Shadow testing
  22. Value-based selling
  23. Form of value #6 - lease
  24. The point of the value creation process
  25. Defining finance: profit
  26. Field testing
  27. Receptivity: what and when
  28. Reputation
  29. Risk reversal
  30. Controversy
  31. The buffer
  32. Incremental degradation
  33. A prototype (WIGWAM)
  34. Feedback
  35. Overhead
  36. Form of value #7 - agency
  37. Duplication
  38. Permission - taking it to a level deeper
  39. Defining the next-best alternative
  40. Form of value # 12 - capital
  41. Modularity
  42. Qualification
  43. Allowable acquisition cost
  44. The expectation effect/The unexpected bonus
  45. The hidden benefit of competition
  46. Questions for reflection: value-based selling and education-based selling
  47. Financial controls
  48. Common ground
  49. Framing
  50. Incremental augmentation
  51. Form of value #3 - a shared resource
  52. Psychological factors of negotiation: reciprocation
  53. Narrative
  54. Entering the value-delivery process
  55. Form of value #11 - insurance
  56. Creating a simple business plan
  57. Value creation
  58. Convenience and fidelity
  59. Form of value #5 - resale
  60. Costs: fixed and variable
  61. Barrier to competition
  62. Throughput
  63. The 12 forms of value - final questions for reflection
  64. A force multiplier
  65. Predictability (uniformity, consistency, and reliability)
  66. Form of value #8 - audience aggregation
  67. A further point on controversy
  68. Accumulation
  69. The only four ways to increase revenue
  70. A minimum economically viable offer (MEVO)
  71. The four pricing methods
  72. The three universal currencies
  73. The three dimensions of a negotiation
  74. Form of value #9 - loan
  75. The 10 ways to evaluate a market: 6-10
  76. Sales turns a prospect into a paying customer
  77. The most important rule in marketing - gaining people's attention
  78. Alternatives
  79. A story about value-based contract negotiation
  80. The crusader rule
  81. Economically valuable skills
  82. Iteration velocity
  83. Reactivation
  84. Watching your business system operate
  85. Introduction
  86. Desire
  87. The mercenary rule
  88. The pricing uncertainty principle
  89. Closing thoughts on this session
  90. Bundling and unbundling
  91. Form of value #4 - subscription
  92. Critically important assumptions
  93. Permission
  94. Point of market entry/exit
  95. Why study business?
  96. Introduction to the importance of marketing
  97. Perceived value
  98. Sufficiency
  99. The precondition of trust
  100. The value stream
  101. The four categories of what people want
  102. Amplification
  103. Lifetime value
  104. Form of value #2 - services
  105. Systemization
  106. Form of value # 10 - option
  107. Addressability
  108. Probable purchaser - who?
  109. Relative importance testing
  110. Calculating value
  111. A story of full-price and free
  112. Visualization
  113. End result
  114. Creating a checklist
  115. The iron law of the market
  116. Re-insurance
  117. The two types of distribution channels
  118. Tradeoffs
  119. The nine economic values - a checklist
  120. Value capture
  121. The iteration cycle
  122. Pricing power
  123. Barriers to purchase
  124. Remarkability
  125. Building a scalable business
  126. Every Breath You Take (The Voice Performance)
  127. Paycheck
  128. All I Ask
  129. Truth Be Told
  130. The World
  131. Digging Deep
  132. Avalanche

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