The Brief Song Songtext
von Two Timer

First you got a brief it was written in grief
It was printed by strategy
Consumers′ needs, cares and feeds
And it's important to the family

Then you got to go, to an important call
Cause the product is unique and rare
A Man dressed in blue, will tell you
What designer should prepare

And i said baby, you got make it on your own
Yeah baby, you got make it on your own


Create awareness, generate trail, be aware of the objectives
Underline uniqueness, develop desire, and marketing perspectives
Than you have to reach, the target group
Oh my god, how the time flies
Consumer take-out, page tonality, additional KPIs

And I said, baby, you got make it on your own
Yeah baby, you got make it on your own

Think big! Be brave! Briefing for creation
Make the logo bigger, packshots on the left
Paste the layouts into the presentation

Wait for feedback, drink coffee, nothing worries me
There′s a second brief on your desk, it was printed by Strategy

And i said baby, you got make it on your own
Yeah baby, you got make it on your own
And then you can go home